Designing The Perfect Fundraising Event T-Shirt

Posted on: 23 June 2017

The most popular promotional items are traditionally t-shirts, so they are an obvious choice when selecting something for a big fundraising event. Custom designing a shirt for an event is fun and simple and many companies offer templates that are so easy to follow they make a novice feel like a professional designer. Here are a few tips to help make the whole design process even easier and more successful. 

Selecting the Color

First, decide if there should be only one shirt color or a rainbow of colors. Choose multiple colors if part of the fundraising total is coming from the sale of the shirts. People will be more likely to buy if their preferred color is available. One color is enough if the shirts are just for the charity team or the volunteers or if it is for a specific cause such as pink for breast cancer or purple for domestic violence awareness, for example. Another option is to choose a color that distinguishes each group that is helping out during the event. This is useful for a public event, so people are distinguishable at a distance. Avoid white t-shirts because they stain too easily and this makes them undesirable to many people.

Adding Necessary Information

The main artwork on the front of the shirt should be an eye-catching design specifically created for the event. Around the logo, include the name of the event and any motto or catchphrase. The back of the shirt should include a few names of the top sponsors. Avoid adding more than a half-dozen sponsor logos or names to prevent crowding. Add the name and website of the business or charity throwing the event on the back as well.

Consider Some Extras 

Consider adding a couple of extras if the shirt can withstand a little more information without looking crowded. Personalize a few shirts for people that have helped to organize the event by adding their name or the word "volunteer" to the sleeve of their shirts to differentiate it from all the others. 

It is common to add the date of the event to the shirt. This is usually not necessary because the people with the shirts were already at the event and aware of when it was held. The drawback to the date is that it may seem like an expiration date. Within a few months, people may no longer want to wear the shirt and it will not be as desirable a marketing tool as intended.

Check with companies like Makeateeonline for more information and ideas.